A man stands in front of a row of BMW cars outside a dealership, wearing a navy blue jacket, smiling at the camera.

About Approved By Group

The Network Behind the “Approved By” Movement.

Approved Group was built around a simple idea — car finance shouldn’t feel complicated, biased, or out of reach. We believe customers deserve transparency, genuine advice, and the freedom to find the right car, not just the right rate.

What started as Approved by Sven — a personal brand helping people save thousands on finance — quickly grew into a trusted network of finance brokers, sourcing specialists, and dealership partners. Today, Approved Group represents a collective of industry professionals all working under one shared mission: to simplify car finance and bring real value back to the customer.

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What we do

Our Mission

To transform the way people buy and finance cars through trust, transparency, and smarter sourcing. We bridge the gap between customers, brokers, and dealerships — delivering market-leading rates, tailored finance options, and handpicked cars that match every budget and lifestyle.

Our core values

Honesty

We don’t sell illusions — just genuine advice, fair finance, and full transparency.

Simplicity

Every broker and dealership under the Approved Group banner follows our strict compliance and customer-first standards.

Trust

Every interaction, every quote, every car — built on integrity and accountability.

Innovation

We’re blending traditional service with digital efficiency to redefine what “approved” means in car finance.

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How it works